Andrea Small

design strategist + educator

I am a design strategist who designs brands, products, and experiences to help startups, Fortune 500 companies, and non-profits take huge leaps forward. I have the empathy of a researcher, but I care about design down to the pixel or part-line.

passion for design down to the pixel and part-line + empathy of a researcher

Andrea is a design strategist who answers the hard questions that lead to great design, from vision to implementation. Following 5 years as Strategy Lead at Yves Behar’s fuseproject, Andrea was a Teaching Fellow at the There she created experiment learning experiences in design thinking, designed pop-ups, Design Thinking Studio, and apprentice coached Exec Ed and Designing for Social Systems. After serving as Herman Miller’s Director of Product and Portfolio Strategy on the Living Office POV Team in West Michigan, she came back to the Bay Area and returned to the to work on an ambiguous and ambitious project (coming in 2021). She is currently freelancing


  • design strategy (physical, digital, experience)

  • design thinking, process and human centered design leadership

  • point of view and vision

  • brand strategy and naming

  • design education and workshop facilitation

  • design research

  • design language development

  • design writing and presentation design

  • public speaking

I can't share most of my work and process publicly. Care to learn more? Check out my work that's public on my recognition page, or email me to grab a coffee and chat!