As age compression and online gaming continue to influence play, Mattel looks at alternative play experiences. Fantasy Little League is a collaboration between Yahoo! and Mattel to create a fantasy “toy game” that is played in groups and encourages positive social team experiences. FLL is a combination of All-Star Baseball, a short lived baseball game played with cards, and Fantasy Baseball, an extremely popular online game typically played by and geared towards adults. In this game, kids are able to personalize and create their own baseball cards. These cards are then used to play the game with friends and further their Fantasy Little League online community.

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